As regulations tighten and brand safety standards increase, publishers are under growing pressure to ensure their ads reach only appropriate
Continue ReadingManaging data in Prebid-powered header bidding can quickly turn complex, especially when trying to coordinate multiple data sources for targeting
Continue ReadingThe ad tech ecosystem is under growing regulatory pressure, with increasingly complex privacy frameworks shaping how user data is handled
Continue ReadingMany publishers want to unlock more control and innovation within their header bidding stack, but Prebid Server’s default functionality can
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Header bidding success hinges on more than just integrating Prebid.js; knowing how auction results are handed off to your ad
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Integrating Prebid with your ad server is a foundational step in header bidding. Without seamless integration, publishers miss out on
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Privacy compliance in programmatic advertising is more complex than ever, with regional laws and shifting requirements. Prebid.js Activity Controls provide
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Video header bidding promises increased revenue and competition, but integrating it with different video players introduces real-world complexities. Traditional approaches
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Header bidding has become a core strategy for publishers seeking to optimize ad revenue, improve competition for their inventory, and
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What is Prebid and How Does It Work? Prebid is an open-source suite of products that enable publishers to implement
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