Header bidding and agentic advertising, from the team that runs it
Practical, tested guidance on Prebid.js, Prebid Server and agentic advertising, plus case studies and columns from people who run ad tech every day.
Featured
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Open source gives you two thirds of an ad stack. Here’s the rest.
Prebid gives publishers a production-grade auction on every surface for free. The control plane, bid analytics, CTV ad serving, consent and quality tooling are still yours to build.
Browse by topic
Prebid.js
Adapters, floors, timeouts, ID and consent modules, and keeping pages fast.
Prebid Server
PBS Go and Java, stored requests, cookie sync, hosting, AMP, apps and CTV.
Agentic Advertising
AdCP, AAMP and AI sales agents, and how to get inventory agent-ready.
Self-Serve
Open-source builds, DIY setups and audits you can run without a vendor.
Case Studies
What changed in a publisher’s stack, and what it did to revenue and speed.
Columns
Bylined opinion from publishers, ad ops leads, engineers and buyers.
Latest articles
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How to choose your Prebid.js timeout from data, not guesswork
Your Prebid.js timeout is a trade between bids collected and how late the ad request goes out. Here is how to set…
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Stored requests in Prebid Server, explained
Stored requests let you change bidders and auction settings without touching the page, the AMP tag or the app. Prebid Server only…
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[TEST] Guest Post: Agents Won’t Fix Messy Inventory Data
[TEST] A fictional guest author argues publishers should clean up their product catalog, ad units, rate cards and audiences before plugging in…
From the ad ops community
Trending this week in r/adops, the largest ad operations community on Reddit.
Who writes this
Written by practitioners, not marketers
Every article is written or reviewed by the BidCliq team: engineers and ad ops specialists who build and run header bidding for publishers. We test what we publish, cite our sources and update posts when the ecosystem changes.
- Hands-on: based on real production setups
- Reviewed: technical claims checked before publishing
- Current: dated and updated as standards change
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