Header bidding, ad ops and programmatic, from the team that runs it
Practical, tested guidance on header bidding, Prebid and programmatic yield, written by the engineers and ad ops team who run it every day at BidCliq.
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[TEST] Template test post 1
[TEST] Placeholder excerpt used as the deck for template test post 1.
Browse by topic
Header Bidding
Wrappers, timeouts, floors and yield, from setup to scale.
Prebid
Prebid.js and Prebid Server config, modules and debugging.
Ad Ops
Ad server setup, line items, QA and reporting that holds up.
Programmatic
SSPs, DSPs, supply paths and the privacy changes that matter.
Latest articles
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[TEST] Short post
[TEST] A very short post to check how the layout handles minimal content.
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[TEST] This is a deliberately very long post title to check how headlines wrap across several lines on desktop and mobile screens
[TEST] Long title and long excerpt. This excerpt is also deliberately long so you can see how the deck text wraps and…
Who writes this
Written by practitioners, not marketers
Every article is written or reviewed by the BidCliq team: engineers and ad ops specialists who build and run header bidding for publishers. We test what we publish, cite our sources and update posts when the ecosystem changes.
- Hands-on: based on real production setups
- Reviewed: technical claims checked before publishing
- Current: dated and updated as standards change
BidCliq
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