Header bidding and agentic advertising, from the team that runs it
Practical, tested guidance on Prebid.js, Prebid Server and agentic advertising, plus case studies and columns from people who run ad tech every day.
Featured
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Buyer agents vs sales agents: who does what in agentic buying
A buyer agent works for the advertiser, a sales agent works for the publisher, and signals, creative and governance agents plug in around them. Here is how AdCP and AAMP define each role, how they talk, and where people still…
Browse by topic
Prebid.js
Adapters, floors, timeouts, ID and consent modules, and keeping pages fast.
Prebid Server
PBS Go and Java, stored requests, cookie sync, hosting, AMP, apps and CTV.
Agentic Advertising
AdCP, AAMP and AI sales agents, and how to get inventory agent-ready.
Self-Serve
Open-source builds, DIY setups and audits you can run without a vendor.
Case Studies
What changed in a publisher’s stack, and what it did to revenue and speed.
Columns
Bylined opinion from publishers, ad ops leads, engineers and buyers.
Latest articles
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AdCP 3.2 for sellers: what changed and how to migrate from 3.1
AdCP 3.2 adds seven compact media-buy tools, removes one response field and tightens signing, errors and reporting dates. Here is what a…
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MCP for ad tech: what it is and what to ask before agents call in
AdCP and AAMP both run over the Model Context Protocol. Here is what MCP actually standardises, what changed in the 2026-07-28 spec,…
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Open source gives you two thirds of an ad stack. Here’s the rest.
Prebid gives publishers a production-grade auction on every surface for free. The control plane, bid analytics, CTV ad serving, consent and quality…
From the ad ops community
Trending this week in r/adops, the largest ad operations community on Reddit.
Who writes this
Written by practitioners, not marketers
Every article is written or reviewed by the BidCliq team: engineers and ad ops specialists who build and run header bidding for publishers. We test what we publish, cite our sources and update posts when the ecosystem changes.
- Hands-on: based on real production setups
- Reviewed: technical claims checked before publishing
- Current: dated and updated as standards change
BidCliq
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