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Online video consumption is rapidly evolving, with more viewers demanding high-quality, long-form content across connected TV and OTT platforms. For

Header bidding has become an essential tool for publishers seeking to maximize ad revenue and gain transparency over their inventory.

As publishers seek to maximize yield and maintain transparency in programmatic deals, integrating Prebid.js with a robust ad server becomes

Video header bidding offers publishers more control, better yields, and improved transparency—but configuring video creatives in Google Ad Manager (GAM)

Managing header bidding with Prebid means making technical choices that can shape your operational efficiency and ad revenue. One of

Managing mobile in-app advertising is always a moving target for publishers and ad operations teams. With evolving privacy frameworks, SDK

Header bidding has transformed digital advertising for publishers by increasing competition and revenue opportunities. Yet, as setups become more sophisticated,

User identity is at the heart of effective header bidding and programmatic advertising. However, traditional identity solutions are under increasing

Publishers running header bidding with Prebid Server often face headaches when bidders return non-standard creatives—especially in mobile app environments. One

Mobile retargeting is essential for maximizing ad revenue, but traditional deep-linking often creates a poor user experience and lacks actionable