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Video content is quickly taking center stage in digital monetization strategies. For publishers, ensuring a seamless ad experience within video

Video content is an essential revenue driver for digital publishers, but unlocking its full potential requires a sound ad stack

Ad technology is rapidly evolving, and publishers need tools that allow for real-time decision-making and efficient troubleshooting. Prebid event listeners

Long-form video monetization is complex, especially when dealing with programmatic demand, ad pods, and server-to-server integrations. Many publishers struggle to

As data privacy standards tighten across Europe, publishers are pressed to ensure their ad tech stacks handle user consent correctly—or

Cookies are fundamental to digital advertising, powering everything from audience targeting to frequency capping. For publishers using Prebid.js or Prebid

Publishers face increasing pressure to maximize ad yield while respecting user privacy and shifting away from cookies. Contextual targeting—leveraging the

Precise device information can make or break your advertising revenue, especially with the proliferation of device types and privacy changes

Header bidding revolutionized ad monetization for publishers, offering more transparency and competition than traditional waterfall setups. However, as tech giants

Ad monetization is full of technical options, each with its benefits and trade-offs. One approach that often gets overlooked is