Publishers and ad operations teams face an ongoing challenge: accurately identifying the devices accessing their sites to enable more effective
Continue ReadingDevice fragmentation and constant browser changes make accurate identification of user devices a moving target for publishers. Yet, understanding what
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How Prebid Sends Bids to the Ad Server Using Key-Value Pairs Prebid transmits bid information by appending a query string
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What is Prebid and How Does It Fit Into Header Bidding? Prebid is an open-source framework primarily used for header
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What is Prebid Server and How Does It Work? Prebid Server is an open-source, server-to-server header bidding platform that allows
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What is Prebid and How Does It Work? Prebid is an open-source suite of products that enable publishers to implement
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Header bidding has become a core strategy for publishers seeking to optimize ad revenue, improve competition for their inventory, and
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Video header bidding promises increased revenue and competition, but integrating it with different video players introduces real-world complexities. Traditional approaches
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Privacy compliance in programmatic advertising is more complex than ever, with regional laws and shifting requirements. Prebid.js Activity Controls provide
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Integrating Prebid with your ad server is a foundational step in header bidding. Without seamless integration, publishers miss out on
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