Author: Alex Example

Sharad Yadav is the founder of BidCliq, a publisher-first ad monetization platform that helps publishers and ad ops teams run header bidding, Prebid and programmatic across display, video, app and CTV. Before BidCliq, he led AdTech and product at GeeksforGeeks, where he built an in-house ads product that doubled programmatic revenue within nine months and an anti-adblock solution that lifted ad yield by 10%. He is a founding member of AdCP.

[TEST] Guest Post: Agents Won’t Fix Messy Inventory Data

[TEST] A fictional guest author argues publishers should clean up their product catalog, ad units, rate cards and audiences before plugging in a sales agent.

25 October 2026 2 min read

AAMP and AdCP: What Publishers Need to Know About the Two Agentic Advertising Standards

AdCP and IAB Tech Lab’s AAMP both aim to let AI agents buy and sell media. Here is how they differ, where they overlap, and what publishers should do now.

25 October 2026 3 min read

Agents Aren’t Coming for the Auction. They’re Coming for the IO.

A year into AdCP, the clearest use case for AI agents isn’t faster bidding. It’s the slow, manual work around direct-sold deals.

25 October 2026 2 min read