[TEST] Guest Post: Agents Won’t Fix Messy Inventory Data
[TEST] A fictional guest author argues publishers should clean up their product catalog, ad units, rate cards and audiences before plugging in a sales agent.
Category: Agentic Advertising
AAMP and AdCP: What Publishers Need to Know About the Two Agentic Advertising Standards
AdCP and IAB Tech Lab’s AAMP both aim to let AI agents buy and sell media. Here is how they differ, where they overlap, and what publishers should do now.
Agents Aren’t Coming for the Auction. They’re Coming for the IO.
A year into AdCP, the clearest use case for AI agents isn’t faster bidding. It’s the slow, manual work around direct-sold deals.