[TEST] Guest Post: Agents Won’t Fix Messy Inventory Data
[TEST] A fictional guest author argues publishers should clean up their product catalog, ad units, rate cards and audiences before plugging in a sales agent.
Category: Columns
Agents Aren’t Coming for the Auction. They’re Coming for the IO.
A year into AdCP, the clearest use case for AI agents isn’t faster bidding. It’s the slow, manual work around direct-sold deals.