The Prebid.js Price Floors module: a practical setup guide
The Price Floors module tells bidders your price and rejects bids below it. Here is how to configure it, avoid the currency and GAM traps, and roll it out with a holdout.
The Price Floors module tells bidders your price and rejects bids below it. Here is how to configure it, avoid the currency and GAM traps, and roll it out with a holdout.
Your Prebid.js timeout is a trade between bids collected and how late the ad request goes out. Here is how to set it from response-time data, one layer at a time.
Prebid Server takes browser work off the page, but server-side bidders see fewer user IDs. Here is how s2sConfig routes bidders, what a hybrid setup looks like, and how to test the move before you commit.