How to make your inventory agent-ready for AdCP: a publisher’s guide
Buyer agents can only buy what your sales agent can describe. Here is how to model products, formats and authorisation for AdCP 3.2, and wire it all to Google Ad Manager.
Tag: Sales agents
[TEST] Guest Post: Agents Won’t Fix Messy Inventory Data
[TEST] A fictional guest author argues publishers should clean up their product catalog, ad units, rate cards and audiences before plugging in a sales agent.
Agents Aren’t Coming for the Auction. They’re Coming for the IO.
A year into AdCP, the clearest use case for AI agents isn’t faster bidding. It’s the slow, manual work around direct-sold deals.