Open source gives you two thirds of an ad stack. Here’s the rest.
Prebid gives publishers a production-grade auction on every surface for free. The control plane, bid analytics, CTV ad serving, consent and quality tooling are still yours to build.
Tag: Hosting
Client-side vs server-side bidding: when to move to Prebid Server
Prebid Server takes browser work off the page, but server-side bidders see fewer user IDs. Here is how s2sConfig routes bidders, what a hybrid setup looks like, and how to test the move before you commit.