Open source gives you two thirds of an ad stack. Here’s the rest.
Prebid gives publishers a production-grade auction on every surface for free. The control plane, bid analytics, CTV ad serving, consent and quality tooling are still yours to build.
Category: Prebid Server
Stored requests in Prebid Server, explained
Stored requests let you change bidders and auction settings without touching the page, the AMP tag or the app. Prebid Server only reads that data, so the system that writes it is yours to build.
Client-side vs server-side bidding: when to move to Prebid Server
Prebid Server takes browser work off the page, but server-side bidders see fewer user IDs. Here is how s2sConfig routes bidders, what a hybrid setup looks like, and how to test the move before you commit.