How to make your inventory agent-ready for AdCP: a publisher’s guide
Buyer agents can only buy what your sales agent can describe. Here is how to model products, formats and authorisation for AdCP 3.2, and wire it all to Google Ad Manager.
Tag: Google Ad Manager
The Prebid.js Price Floors module: a practical setup guide
The Price Floors module tells bidders your price and rejects bids below it. Here is how to configure it, avoid the currency and GAM traps, and roll it out with a holdout.