How to make your inventory agent-ready for AdCP: a publisher’s guide
Buyer agents can only buy what your sales agent can describe. Here is how to model products, formats and authorisation for AdCP 3.2, and wire it all to Google Ad Manager.
Tag: How-to
The Prebid.js Price Floors module: a practical setup guide
The Price Floors module tells bidders your price and rejects bids below it. Here is how to configure it, avoid the currency and GAM traps, and roll it out with a holdout.
How to choose your Prebid.js timeout from data, not guesswork
Your Prebid.js timeout is a trade between bids collected and how late the ad request goes out. Here is how to set it from response-time data, one layer at a time.
Stored requests in Prebid Server, explained
Stored requests let you change bidders and auction settings without touching the page, the AMP tag or the app. Prebid Server only reads that data, so the system that writes it is yours to build.